Digital Trends is a Portland, Oregon-based tech news, lifestyle, and information website that publishes news, reviews, guides, how-to articles, descriptive videos and podcasts about technology and

consumer electronics Consumer electronics or home electronics are electronic (analog or digital) equipment intended for everyday use, typically in private homes. Consumer electronics include devices used for entertainment, communications and recreation. Usually r ...

products. With offices in Portland, Oregon, New York City,

Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = Country , subdivision_name ...

and other locations, Digital Trends is operated by Digital Trends Media Group, a media company that also publishes Digital Trends Español, focusing on Spanish speakers worldwide, and a men's lifestyle site The Manual. The site offers reviews and information on a wide array of products that have been shaped by technology. That includes consumer electronics products such as smartphones,

video game Video games, also known as computer games, are electronic games that involves interaction with a user interface or input device such as a joystick, controller, keyboard, or motion sensing device to generate visual feedback. This fee ...

s and systems, laptops, PCs and peripherals, televisions, home theater systems, digital cameras, video cameras, tablets, and more. According to third-party

web analytics Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and ...

provider SimilarWeb, the site received over 40 million visits per month . From 2014 to 2021, Digital Trends' editorial team was led by Editor-in-Chief

Jeremy Kaplan Jeremy Kaplan is a technology journalist and Content Director with Future plc, publisher of TechRadar. He spent nearly 7 years as Editor-in-Chief of Digital Trends. He has spent over two decades writing about technology in magazines and on website ...

and guided by Co-Founders

Ian Bell Ian Ronald Bell (born 11 April 1982) is an English former cricketer who played international cricket in all formats for the England cricket team and county cricket for Warwickshire County Cricket Club. A right-handed higher/middle order batsm ...

and Dan Gaul. Kaplan left the site in May of 2021. The website's About Us page lists former Mobile Section Editor Andrew Martonik as "interim editor in chief."

History

and Dan Gaul founded Digital Trends in June 2006 in

Lake Oswego, Oregon Lake Oswego () is a city in the U.S. state of Oregon, primarily in Clackamas County, with small portions extending into neighboring Multnomah and Washington counties. Located about south of Portland and surrounding the Oswego Lake, the town w ...

. In May 2009, Digital Trends moved its headquarters from Lake Oswego into the

US Bancorp Tower The U.S. Bancorp Tower (also known as the Big Pink) is a 42-story, skyscraper in Portland, Oregon. It is the second tallest building in the city after Wells Fargo Center, and with its nearly office space, it is the largest in Oregon in terms o ...

Downtown Portland, Oregon Downtown Portland is the city center of Portland, Oregon, United States. It is on the west bank of the Willamette River in the northeastern corner of the southwest section of the city and where most of the city's high-rise buildings are found. ...

. The company opened a second office in

New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...

in 2012. Digital Trends is a privately funded and owned corporation. Digital Trends en Español, a Spanish-language version of the site that offers original reporting focusing on the spanish speaking consumers worldwide, was launched in December 2014. Editor-in-Chief Juan Garcia leads an international team of seasoned professionals, among them Milenka Pena, an Emmy Award nominee and Silver Done Award recipient, who works as the News Editor for the Spanish site. Digital Trends saw a surge in popularity in recent years; the site claimed a 100-percent increase in traffic in September 2015, reaching over 24 million unique readers globally and more than 13 million U.S. readers. It currently reaches approximately 30 million readers per month who view over 100 million pages. In addition to growth, 2015 saw a series of changes for Digital Trends. The site expanded its awards program to include several international trade shows, including Mobile World Congress in Barcelona and IFA in Berlin. It also launched its first car of the year awards and Smart Home awards, underscoring the site's growing investment in these areas. The company also launched DT Design, an in-house creative ad agency, to focus on branded content and high-impact advertising units. In late summer of 2016, Re/Code reported on a deal with

Conde Nast Conde may refer to: Places United States * Conde, South Dakota, a city France * Condé-sur-l'Escaut (or simply 'Condé'), a commune Linguistic ''Conde'' is the Ibero-Romance form of "count" (Latin ''comitatus''). It may refer to: * Count ...

to acquire Digital Trends for $120 million, noting that the site is expected to generate $30 million in revenue this year and around $6 million in profit. Bell denied that his company was in talks, but acknowledged that the company "is periodically approached by would-be buyers." Digiday wrote about the deal as well, comparing the site's traffic to "such properties as the Purch network,

CNET ''CNET'' (short for "Computer Network") is an American media website that publishes reviews, news, articles, blogs, podcasts, and videos on technology and consumer electronics globally. ''CNET'' originally produced content for radio and televi ...

and

The Verge ''The Verge'' is an American technology news website operated by Vox Media, publishing news, feature stories, guidebooks, product reviews, consumer electronics news, and podcasts. The website launched on November 1, 2011, and uses Vox Media' ...

, and ahead of

USA Today ''USA Today'' (stylized in all uppercase) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth on September 15, 1982, the newspaper operates from Gannett's corporate headquarters in Tysons, Virgini ...

Tech, Yahoo! Tech, and Business Insider’s Tech Insider." In 2018,

Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...

executive Bob Gruters joined Digital Trends as its CRO. In June 2020, as Digital Trends posted

Black Lives Matter Black Lives Matter (abbreviated BLM) is a decentralized political and social movement that seeks to highlight racism, discrimination, and racial inequality experienced by black people. Its primary concerns are incidents of police bruta ...

support statements, employees observed racial bias at a "

Gin and Juice "Gin and Juice" is a song by American rapper Snoop Dogg. It was released on January 18, 1994, as the second single from his debut album, ''Doggystyle''. Lyrics The lyrics depict a party filled with sexual intercourse, sex, Cannabis (drug), m ...

" party in 2018 and harassment at a 2017 holiday party. CEO Ian Bell noted "I’m not a proponent of cancel culture." In 2020,

Gresham, Oregon Gresham ( ) is a city located in Multnomah County, Oregon, in the United States of America, immediately east of Portland, Oregon. It is considered a suburb within the Greater Portland Metropolitan area. Though it began as a settlement in the mid ...

Mayor Travis Stovall joined Digital Trends'

board of directors A board of directors (commonly referred simply as the board) is an executive committee that jointly supervises the activities of an organization, which can be either a for-profit or a nonprofit organization such as a business, nonprofit organiz ...

. As of 2021, Digital Trends built its advertising business around data, including intent-based audience segmentation. The company partnered with Valnet, the parent of

Screen Rant ''Screen Rant'' is an entertainment website that offers news in the fields of television, films, video games, and film theories. ''Screen Rant'' was launched by Vic Holtreman in 2003, and originally had its primary office in Ogden, Utah. ''Scr ...

, to pool resources and target larger news audiences.

References

External links

* {{Portal bar, Journalism, Oregon, Technology American companies established in 2001 American technology news websites Computing websites Companies based in Portland, Oregon Mass media companies based in New York City 2001 establishments in Oregon Internet properties established in 2006

History

See also

References

External links